The average UK firm has a 27 per cent favourable rating among women, according to reserch from brand experts Acritas. In contrast the average Magic Circle practice has a 20% favourable rating from females. With women accounting for nearly two-thirds of those studying for the law, firms may need to reconsider their approach to women.
Top performer
By contrast with the Magic Circle, Eversheds and DLA Piper and making considerable progress with female in-house counsel. Lisa Hart Shepherd, CEO of Acritas, said: 'One of the unique differentiators in Eversheds’ brand profile is its appeal to women. It is the only UK firm to have a statistically significant higher brand performance among this lucrative group of buyers; Eversheds achieves 45 per cent with DLA Piper close behind at 38 per cent...'Source: Acritas
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