Mid-size New York firm Morrison Cohen has launched a healthcare and wellness practice group to respond to demand for legal services in the converging health, science, lifestyle and luxury markets.
The group will be led by three partners: Randi Mason, co-chair of Morrison Cohen’s corporate practice; Latisha Thompson, vice-chair of business litigation; and Andy Bank, co-chair of luxury brands and chair of its real estate practice.
The practice will advise on transactions, litigation, real estate, regulation and general business matters. The group’s clients include telemedicine platforms and fitness apps, physician practices and healthcare providers, gyms and medical spas, lifestyle brands and manufacturers of health and wellness products, as well as investors, funds and industry service providers.
“What we’re seeing now is a true blurring of the lines between the medical and consumer markets,” said Mason, explaining that the market has expanded with the advent of concierge medical practices, medical spas, wellness centres with services such as acupuncture, IV drips and infrared saunas, as well as products including creatine and colostrum supplements and glucagon hormones like GLP-1s.
“These products and services are not being purchased to cure problems, which is the way the traditional medical system operates, but rather to extend health span,” she said. “This convergence of science, lifestyle and luxury has certainly surfaced increasingly complex legal and business issues for our clients, and our team has been helping them navigate those.”
Healthcare and telemedicine law are among the top five fastest-growing areas of law, according to a recent survey by BCG Attorney Search. Since 2023, the top 100 US firms have experienced 43% growth in healthcare and telemedicine practice headcount, according to the survey. It reported that firms, including Foley & Lardner, legacy McDermott Will & Emery and Jones Day, have been expanding their practices in these areas and actively hiring new lawyers to staff them.
Last year, Morrison Cohen launched a luxury brands practice headed by co-chairs Andrew Bank, Karim Momin and name partner Keith Morrison. At the time, the firm said the launch was “part of a broader strategy to align practice capabilities with high-growth, investor-backed sectors”.
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