The 'I love my lawyer' ad comes from QualitySolicitors, the national law firm network selling conveyancing, divorce and will-writing. The TV campaign follows on from a press and digital advertising campaign last month. The TV adds show a client leaving a QS shopfront, saying 'I wasn't expecting that' to the camera and pointing to a badge which reads 'I love my lawyer'. According to Legal Futures, QualitySolicitors wants 'to change people’s perceptions with a campaign that shows it is possible to find legal services that are approachable, jargon-free, and available when you need them'.

£1m campaign

The second TV campaign from lawyers is the £1million Slater & Gordon series which began in September. The latest ad covers an employment law problem and encapsulates the story of a legal problem from start to happy resolution.