Artificial Intelligence

AI in advertising for luxury brands: the risks and rewards

With an eye on the UK market, Freeths’ Simon Barker and Chris Musgrave explain how to make the most of AI in advertising while managing possible IP pitfalls

UK appeals court restores status quo when assessing patentability of AI inventions

Previous decision had upended UK’s longstanding approach to assessing patentability

Marketing X Generative AI: are GenAI ads protectable?

GenAI may be a boon to luxury brand advertising but Hogan Lovells’ lawyers Helen Trac and Rebecca Horton caution that copyright law may not protect some AI-generated campaigns

AI, NFTs, Stradivarius violins and a fashion revolution at Wimbledon: more key takeaways from Luxury Law Summit London

Maura O’Malley reports from London’s premier luxury law conference, which explored how the sector is innovating

Major record labels sue AI start-ups

Sony, Universal and Warner Records bring action against two AI song generators over alleged copyright infringement

Ashurst agrees global partnership with legal AI platform Harvey

Anglo-Australian firm joins names such as A&O Shearman and Reed Smith to adopt Harvey’s technology

Lawyers urged to embrace AI as LIDW explores city’s global dispute centre credentials

Ben Rigby reports from London International Disputes Week’s main conference in Westminster

Travers Smith spins out AI technology products into new software business

Jylo to sell AI platform to wider legal market as independent entity

Sullivan & Cromwell eyes artificial intelligence growth with new practice launch

New AI practice will be co-led by partners Nader Mousavi, Mehdi Ansari and Presley Warner

Encouragement and caution: USPTO’s guidance on AI-assisted patent drafting

The USPTO is leaning on old rules to help govern AI-related patent filings, write Holland & Hart partners Philip Harris and Nathan Mutter

Best practices for AI change management in legal technology

Integrating AI into everyday working life for lawyers means firms and in-house teams need to adopt a comprehensive change management programme, writes Litera’s Adam Ryan

BT Group offers automatic panel spot to firm that makes best use of AI

Latest roster reduced from 15 to 11 firms; carrot of free place for most tech-savvy firm offered for next review

Howard Kennedy partner named next president of London Solicitors Litigation Association

Nikki Edwards pledges renewed focus on diversity and inclusion as the new leader of London’s litigators

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Partial win for OpenAI in dispute with high-profile authors

Suit brought against ChatGPT creator partially dismissed by court, but unfair competition action upheld

USPTO says AI can be on a patent but humans must also make ‘significant contribution’

IP office provides guidance on whether AI can be on a patent application but there is no “bright line” test for determining the necessary input from people

Microsoft, Ford GCs among in-house teams collaborating on generative AI initiative

Factor’s The Sense Collective project seeks to accelerate AI adoption in corporate legal departments

AI inventorship – a victory for common sense (for now)  

Dabus AI case confirms that only humans can legally be recognised as inventors, avoiding any potential IP ownership issues, writes Withers & Rogers partner Diego Black

‘Maintaining control and integrity’: Bar Council issues guidance for use of generative AI

Barristers warned that tech such as ChatGPT must be used responsibly to avoid ‘harsh and embarrassing consequences’

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