01 May 2018 at 15:12 BST

Data risk - how luxury companies can avoid danger

A hacking attack is a company's worst nightmare. Sony's ex-general counsel Jonathan Pearl shares tips at the Luxury Law Summit.

Bruce Rolff

Reputation is everything in luxury, according to Jonathan Pearl, the ex-Sony general counsel. Speaking at this month's Luxury Law Summit, Mr Pearl is well aware of the dangers of privacy and data following two major hacks at Sony. "Nowadays a great brand can become tarnished in days, and ruined in months.  In-house lawyers need external teams who already know their businesses well, and can help them protect this precious asset," he says.

Confidential documents leaked

In 2012 and 2014 Sony faced two massive hacking attacks. The first was by the Anonymous group whilst the second, from a group calling itself 'Guardians of Peace’, locked-up Sony’s intranet for weeks, and leaked swathes of confidential data from the Sony Pictures studio. Even though these were both criminal acts, Sony faced criticism on all sides. Mr Pearl will share key learnings from these two crises, and what practical steps companies can take to protect their brand in the event of a major cybercrime. If you would like to attend the summit on 15 May, contact benmartin@globalcitymedia.com


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