18 April 2017 at 13:29 BST

Legal pitfalls of social media in a luxury world

Luxury brands engage with social media at different levels but not all are prepared for risk and reputation issues.

Social media: How luxury companies can reduce their risk scanrail

With reputational risk one of the biggest anxieties for luxury companies, top brands have taken different approaches to social media with Burberry in particular getting plaudits for its innovative campaigns. The Luxury Law Summit will address how companies can avoid risk on this front at a seminar 'Foot in mouth - and how to remove it!. Sports expert Matt Lorenzo alongside Nigel Rowley of Mackrell Turner Garrett will share their experience on reputational damage and how to avoid it or deal with it quickly when it happens.  For further information on the event which takes place in London on 16 May,  contact benmartin@globalcitymedia.com.

 
   
 
 
 

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