Baker & McKenzie takes top spot in Asia Pacific brand rankings

Baker & McKenzie's deep roots in Asia and strong connections to the US are two of the main reasons that the practice retained its top position in the rankings by brand specialist Acritas.

Brand must be as important for local, independent firms as it is for international firms, according to Ms Hart Shepherd Bildagenhur Zoonar GmbH

King & Wood Mallesons comes second, with its 'high-value work in the region' playing an important role, according to Acritas. Hertbert Smith Freehills is third. while Norton Rose Fulbright is fourth and is described as the 'fastest-rising brand' by Acritas. 

Cross-border

Firms which have international workflows - both within the Asia Pacific region and outside - are at an advantage in current market conditions, according to Acritas CEO Lisa Hart Shepherd. She said: 'This means that firms which can present local market knowledge, and depth and breadth of expertise in multiple territories, are going to offer comfort and value to clients, particularly those who are often unfamiliar with the markets themselves.' Source: Lawyers Weekly

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