Law firms should take intentional steps to shape their brand perception or risk the market shaping it for them, writes Vinson & Elkins’ chief communication officer Allan Schoenberg
A firm’s website is its single most influential business development platform – and they can often be taken for granted, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Law firm communicators are most effective when they are the most trusted voice in the room, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Humanising the firm experience can help build trust when seeking to attract talent, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Media mastery is an essential skill for law firm rainmakers to attract new business and deepen client trust, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Law firm marketers need to wear many hats if they want to get their messaging right for all stakeholders, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Crisis plans are valuable, but it is leaders who will determine how well organisations respond and recover, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Transparency isn’t about volume of information, it is about being honest, consistent and using judgement, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Data-informed planning and regular measurement is essential if law firm marketers want their campaigns to succeed, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Marketers need to embrace both old and new media as part of their comms strategies, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
US firm hires antitrust partner May Lyn Yuen for first Continental European office
New recruits include funds partners Samuel Francis and Reed Schuster and finance lawyer Caitlin Lawrence
New Denver office will be led by trio of V&E partners, including office managing partner Sarah Morgan
Jason Halper joins alongside newly-minted partner Sara Brauerman
