Articles by Members of Vinson & Elkins
The market is already talking about you. Are you listening?
Law firms should take intentional steps to shape their brand perception or risk the market shaping it for them, writes Vinson & Elkins’ chief communication officer Allan Schoenberg
Your most important business development tool is right in front of you
A firm’s website is its single most influential business development platform – and they can often be taken for granted, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Trust is not peripheral to communications strategy, it is central to it
Law firm communicators are most effective when they are the most trusted voice in the room, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Why storytelling should be at the centre of law firm recruitment
Humanising the firm experience can help build trust when seeking to attract talent, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Building media relations proficiency into a business driver
Media mastery is an essential skill for law firm rainmakers to attract new business and deepen client trust, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Why perspective is a law firm communicator’s greatest skill
Law firm marketers need to wear many hats if they want to get their messaging right for all stakeholders, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Why leadership is crucial to shaping outcomes in uncertain times
Crisis plans are valuable, but it is leaders who will determine how well organisations respond and recover, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
‘You keep using that word’: transparency in internal communications
Transparency isn’t about volume of information, it is about being honest, consistent and using judgement, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Building a data-driven communications philosophy for your law firm
Data-informed planning and regular measurement is essential if law firm marketers want their campaigns to succeed, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
The media is dead, long live the media - law firm communications in the age of narrow media
Marketers need to embrace both old and new media as part of their comms strategies, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Consistency: the only resolution you need in legal marketing
Vinson & Elkins’ chief communications officer Allan Schoenberg outlines his top three tips for teams to be more consistent in 2025
Law firm branding lessons from the sports world
Law firms should look to sports teams for lessons on how to build a loyal audience, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Today is the golden era for law firm communications and marketing
Vinson & Elkins’ chief communications officer Allan Schoenberg discusses the opportunities for law firms to get more creative with marketing and growing brand awareness