Australian firms beef up social media

Australian law firms are coming within reach of the top mainstream businesses in their use of social media, according to the latest BRR Media report 'Sociability in the Top 100'.
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Australian law firms are coming within reach of the top mainstream businesses in their use of social media xtock

Four out of five law firms (80 per cent) have worked on their social media presence in the last 12 months and some 91 per cent plan to do so in the next year. The gap with the leading organisations on social media, the so-called ASX200, is narrowing, according to Kate Richie, general manager of law and government at BRR Media. She says: ‘Firms are saying ‘we want to keep going, we want to keep improving, we want to keep engaging with the different channels’, and they’re not only doing it themselves but encouraging partners and lawyers to have their own presence and form their own conversations and communities.’ Source: Lawyers Weekly

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