Spending has increased sharply since fees were cut in 2013 and has totalled £267m over the previous five years. Law firms and claims management companies spent £27m in 2010, a figure which increased to £76m in 2014.
Changing media
The fastest-growing marketing channel is the internet, which now accounts for roughly 47 per cent of expenditure. Regular television advertising accounted for 45 per cent of spending across the five-year period, but of the 30 firms and companies advertising through this medium in 2010, half have stopped. The majority of the £120m spent since 2010 was shared between 14 major advertisers. Source: The Law Society Gazette
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