Mr O’Keefe, CEO and founder of LexBlog, says that Google and Facebook are now dominating media distribution, as ‘Blog posts are now being distributed socially’.
Big problem
Mr O’Keefe suggests: ‘If you want to maintain readership levels for your blogs going forward, you better get them delivered socially, primarily via Facebook. That’s a big problem for most lawyers and law firms who view Facebook as having little value except for trivial personal exchanges. Law firm Facebook pages get little traction. Most law firm employees don’t even “like” their own firm’s pages.’ Source: AboveTheLaw
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