A US report from the Legal Marketing Association, 'Sales Professionals in the Law Firm: Are We Finally Ready?', highlights this statistic and says that 31 per cent of respondents to its survey are planning to take on people to fill 'non-lawyer client-facing positions' in the next two years.
Image of a salesperson
Co-author of the report, Greg Fleischmann, global marketing director for Baker & McKenzie, says that partners need to move beyond any misconceptions that 'the image of a salesperson conjures up'. He added: 'If you have business development people dedicated to knowing the full depth and breadth of the firm’s capabilities, that’s absolutely one area where we can drive value to the client.' Source: Bloomberg Business of Law
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