McDonald's hit with EU antitrust complaint

Three Italian consumer groups have filed a complaint urging EU antitrust regulators to investigate McDonald's franchise system in Europe, a month after the opening of an EU inquiry into the company's tax deals with Luxembourg.
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The complaint claims that McDonald’s abuses its dominant market position and harms consumers by charging its franchisees rents that exceed market rates by up to 10 times and by limiting their ability to switch to other brands.

Alleged tax evasion

The complaint, which is backed by the Service Employees International Union (SEIU) and European trade unions, comes a month after EU regulators began an investigation into McDonald’s tax affairs in Luxembourg. The unions claimed that the company had avoided about €1bn ($1.09 billion) in taxes by channelling royalties to Luxembourg.

Potentially massive fines

The European Commission, the bloc’s top antitrust authority, said it would look into the complaint. It may open a full investigation after inspecting the evidence, though this is far from certain. Companies found guilty of violating EU antitrust law face fines of up to 10 per cent of their global revenue. Source: MarketWatch; Reuters

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