A US lawyer says law firms which have employed pricing directors have missed the boat. Patrick Lamb of Valorem Law Group says that because firms have little experience of non-hourly fee arrangements, they need a resource to make sure that they offer prices which will pay the bills. However, in his view, pricing is a tool, not an end result, and should be used to deepen the relationship between lawyer and client. He compares it to putting a coach in charge of the third quarter of a game, not the entire game. Source: JD Supra