In its analysis, digital marketing agency Online Ventures Group says: ‘Pinsent Masons’ Twitter account is one of the few… which [tweets on] non-legal matters on a regular basis… for example… on important news events.’ Online Ventures is, however, critical of the decision taken by Slaughters to make its Twitter account available only to signed-up followers. It says: ‘Exclusivity and privacy limit Slaughter and May’s outreach capacity. One of the key goals of social media is to increase brand awareness and generate client interest in your business. With a closed Twitter account, Slaughter and May fail to do this on a popular and widespread level.’ In late 2013, Slaughter was recorded as having just two followers on its Twitter account. Source: Legal Futures
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