It’s a tough question, as a ‘follow’ could mean an individual, a group or a corporate account. If you’re following a company that has been involved in some immoral activity, have you endorsed that company – and its actions?
Mr Pott writes: ‘Where does the balance lie between asking a staff member to relinquish their freedom of expression and trying to maintain a corporate image that clients will accept? The law on this is different all around the world, and social customs are often more restrictive still.’