Villarreal & Begum published the ad in Maxim magazine, only to find that sellers of the publication refused to continue selling it after the lorry drivers responded with outrage. The ad read: ‘3,561 people died on America’s highways last year. Another 2.36 million were injured. You need a law firm you can Trust. You need Experience. You need Strength. You need Villarreal & Begum. We're proven leaders in prosecuting cases involving death and catastrophic injury.’
Hardworking Americans
In its apology, Villarreal & Begum said that its aim had never been ‘to disparage the hardworking Americans that drive tractor-trailers for a living. Our intent was to reach out to those individuals who have been involved in catastrophic accidents as a result of irresponsible drivers. The ad was inartfully created, and we could see how it may have caused our message to be misconstrued. We recognize the service that truck drivers provide to this nation and acknowledge that most truck drivers are safe and responsible drivers.’ The magazine apologised as well. Source: ABA
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