As a managing director at leading law marketing firm Media Coverage, he maintains that the comedy panel show is a great example of how the humble survey can grab the attention of both the public and the media.
‘Learn how to harness the power of surveys and you will have a constant supply of free marketing material,’ explains the telly-addict.
‘Newspapers and business magazines love them, and with good reason. The media is always looking for new ways to explore well-established themes ranging from personal issues such as marriage and cohabiting, to business matters such as employment or commercial property.’
In a helpful hint to law firm PRs, Mr Kehoe suggests that, through surveys, relatively small pieces of information can be stretched into whole articles, significantly boosting the profile of your firm while adding a new perspective to what may be an old subject.