Commentary - Page 3
The market is already talking about you. Are you listening?
Law firms should take intentional steps to shape their brand perception or risk the market shaping it for them, writes Vinson & Elkins’ chief communication officer Allan Schoenberg
Directory rankings: what’s really changed in the last decade and what happens next
Firms that succeed with legal directory rankings are those that treat submissions as a year round process, not a last minute scramble, writes AKH Legal Consulting’s Alex Holtum
Cyber: protecting the brand, not just the bag
Pinsent Masons’ lawyers Ellie Ludlam and Harriet McCarthy explore the growing risk and complicated consequences of cyber attacks in the luxury sector
The hidden cost of removing the APAC general counsel
Without a dedicated regional GC, global organisations risk creating gaps in their APAC legal coverage, writes Major Lindsey & Africa partner Olivia Seet
Anthropic’s expansion of legal AI tools is good for lawyers, experts say
The 12 new legal tools in the Claude AI software that can connect to 20 legaltech suppliers are described as an ‘inflection point’ for legaltech market
How law firm leaders can balance legacy and innovation in a transforming legal market
Embracing AI and supporting associates to carve out individualised career paths are crucial writes Merrick Benn, Womble Bond Dickinson's US chair and CEO
Mango at the Met: fruit, fashion and IP
Remfry & Sagar’s Bisman Kaur examines the IP protections available when fine art crosses into fashion
How commercially-minded lawyers can enhance deal-making and get more sales contracts over the line
Mark Sherwood-Edwards discusses the thinking behind his book The Sales-Side Lawyer and how lawyers can improve their sales-contracting skills
What the most successful rainmakers know about building a practice
Farone Advisors’ Deborah Farone highlights three key themes from her recent book about how successful women lawyers can build thriving practices
Your most important business development tool is right in front of you
A firm’s website is its single most influential business development platform – and they can often be taken for granted, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
The language of dupes: when comparisons become deceptive
Remfry & Sagar lawyers Bisman Kaur and Aarti Aggarwal explain why dupe culture tests the resilience of trademark protection, the flexibility of comparative advertising and the credibility of marketing narratives
The Da Vinci dilemma: where do elite lawyers add value in an AI world?
With AI handling greater volumes of legal work, law firms are having to rethink where and how they and their partners deliver value for clients, writes Lexington Consultants’ Moray McLaren
Perfumes in Brazil: legal protection beyond scent
Stocche Forbes lawyers Thiago Porto Ribeiro and Mateus Lino Ferreira analyse how Brazilian law protects fragrances in the luxury sector, even though scent itself is not recognised as a direct IP object
‘A board-level issue’: the resurgence of force majeure
Ongoing geopolitical, economic and environmental turbulence means it has never been more important to get force majeure drafting right at the outset, write Julian Copeman and Richard Mendoza of HSF Kramer
What to watch in 2026: key US fashion, apparel and beauty cases
Foley luxury lawyers Jeff Greene, Jax England, Ashley Koley and Sarah McGrath examine some of the hottest industry cases on the US docket