Transparency isn’t about volume of information, it is about being honest, consistent and using judgement, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Building a personal brand is not about imposing a narrative, it is about being authentic, writes Farone Advisors’ Deborah Farone
Stapely was head of public relations at the Law Society before moving into consultancy work
Generative AI technology is going to transform the business of law and how lawyers work, writes Ben Paul, CEO of The BD Ladder
Data-informed planning and regular measurement is essential if law firm marketers want their campaigns to succeed, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Terri Pepper discusses legal network TerraLex's latest innovation, myLexi
Marketers need to embrace both old and new media as part of their comms strategies, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Top 40 US firm says Gillian Ward’s role has been redefined to reflect focus on BD
Vinson & Elkins’ chief communications officer Allan Schoenberg outlines his top three tips for teams to be more consistent in 2025
Some highly influential lawyers have a bigger social media following than their own firms – and firms should embrace this opportunity, writes TBD Marketing’s Simon Marshall
Law firms should look to sports teams for lessons on how to build a loyal audience, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Clifford Chance’s Nina Goswami and Van Bael & Bellis’s Reign Lee recap their diversity and inclusion session at the recent Law Firm Marketing Summit
Law Firm Marketing Summit will take place at RSA House on 15 October
Refreshed brand to be rolled out from October
Mext Consulting’s Stefan Grafe talks about how law firms can build greater client trust and win more business