Law Firm Marketing

Inclusive cultures in your firm: add diversity and stir?

Clifford Chance’s Nina Goswami and Van Bael & Bellis’s Reign Lee recap their diversity and inclusion session at the recent Law Firm Marketing Summit

  • 2w

Freshfields to scrap ‘Bruckhaus Deringer’ in rebrand

Refreshed brand to be rolled out from October

‘Being trusted doesn’t actually mean anything unless you’re the most trusted’: trust building expert Stefan Grafe

Mext Consulting’s Stefan Grafe talks about how law firms can build greater client trust and win more business

Today is the golden era for law firm communications and marketing

Vinson & Elkins’ chief communications officer Allan Schoenberg discusses the opportunities for law firms to get more creative with marketing and growing brand awareness

  • 2mos

‘The big opportunity with GenAI is the holy grail of all marketing: one-to-one client engagement at scale’

MyMai’s Michael Idinopulos discusses how law firms and business development teams can use AI to increase opportunity generation

How generative AI can reshape marketing and business development

InterAlia Consulting founder Andrea Miskolczi’s key takeaways from GLP’s Law Firm Marketing Summit

Law firm marketing and BD teams spend more time on firefighting than strategy, study finds

Law firms also lack sufficient investment in their marketing and business development teams

  • 1yr
News | UK

BCLP finalises leadership changes

New global department leaders and chief marketing officer named amid wider leadership shuffle

Leading through financial distress: management, communications and welfare considerations

Law firm leaders need to maintain dialogue with their workers and manage expectations in periods of financial stress, write Charles Metherell and Michael Evans

  • 1yr

How does a law firm’s business support add value today?

Law firms are waking up to the value that operations can bring if done right, writes Bignon de Keyser partner Richard King

  • 1yr

Freshfields to cease releasing financial data directly to media

Policy announced on day firm posts strong set of results with revenue and PEP both up

The future of law will be shaped by people and culture harnessing the power of AI

Tech advancements mean lawyers will work differently in the future but they won’t be replaced by robots, writes Ben Paul, CEO of The BD Ladder

BonelliErede loses 18-strong tax team to Milan rival Legance

Founder of Bonelli’s tax team moves over alongside two more partners and 15 professionals

‘Trusted adviser’ – a personal tribute to Fred Banning

Ben Rigby reflects on the life of Pinsent Masons’ former head of communications and the founder of Fifth Day, whose funeral took place this week

PR alliance Mirovia expands into Asia with new member agencies in India and Singapore

Alliance of legal PR firms looks to key Asian legal markets with its latest arrivals

Bigger law firms lagging on content marketing, new study finds

Five of the top 10 largest UK and US law firms fail to make it into the top 30 for thought leadership marketing, according to new research by Passle

Baker McKenzie, Clifford Chance and Gianni & Origoni among top brands represented at Law Firm Marketing Summit

Leading experts to debate opportunities and challenges in a transforming legal market at interactive London forum

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