Law Firm Marketing
‘Don’t be afraid to entertain’: what makes law firm video stand out
Byfield’s Alex Novarese and communications consultant William Brewster on how law firms can make the best use of video
A video strategy for the modern law firm
To thrive in the 'age of distinctiveness', law firms must create an interlaced video ecosystem, writes Tin Pan's Ed Blum
The market is already talking about you. Are you listening?
Law firms should take intentional steps to shape their brand perception or risk the market shaping it for them, writes Vinson & Elkins’ chief communication officer Allan Schoenberg
Directory rankings: what’s really changed in the last decade and what happens next
Firms that succeed with legal directory rankings are those that treat submissions as a year round process, not a last minute scramble, writes AKH Legal Consulting’s Alex Holtum
What the most successful rainmakers know about building a practice
Farone Advisors’ Deborah Farone highlights three key themes from her recent book about how successful women lawyers can build thriving practices
Your most important business development tool is right in front of you
A firm’s website is its single most influential business development platform – and they can often be taken for granted, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Trust is not peripheral to communications strategy, it is central to it
Law firm communicators are most effective when they are the most trusted voice in the room, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Why storytelling should be at the centre of law firm recruitment
Humanising the firm experience can help build trust when seeking to attract talent, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Does your brand still start with your people?
Frank Bright & Abel strategy partner Rebecca Price explains why a law firm’s ‘people’ are more important than ever
How to build meaningful relationships that propel your firm forward
Ahead of next week’s IBA annual conference in Toronto, Itzik Amiel offers advice on how to make the most of its networking opportunities
Building media relations proficiency into a business driver
Media mastery is an essential skill for law firm rainmakers to attract new business and deepen client trust, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Top executives from A&O Shearman, Baker McKenzie, Gibson Dunn and White & Case to speak at Law Firm Marketing Summit
London conference chaired by BCLP’s Alessandra Almeida Jones will address growth in ‘Age of Chaos’
When legaltech meets business development: the real engine of law firm growth
InterAlia Consulting’s Dr. Andrea Miskolczi discusses how business development, marketing and legaltech teams should collaborate to ensure innovation drives growth, client loyalty and competitive advantage
Rethinking business development: from ‘salesy’ to authentic connection
Lawyers should reframe business development from selling to helping when trying to win new business, writes Deborah Farone
Why perspective is a law firm communicator’s greatest skill
Law firm marketers need to wear many hats if they want to get their messaging right for all stakeholders, writes Vinson & Elkins’ chief communications officer Allan Schoenberg