Law Firm Marketing
The future of law: embracing innovation and culture at LawFest 2025
Generative AI technology is going to transform the business of law and how lawyers work, writes Ben Paul, CEO of The BD Ladder
Building a data-driven communications philosophy for your law firm
Data-informed planning and regular measurement is essential if law firm marketers want their campaigns to succeed, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Automating communications with AI – TerraLex's CEO on its new intelligent assistant
Terri Pepper discusses legal network TerraLex's latest innovation, myLexi
The media is dead, long live the media - law firm communications in the age of narrow media
Marketers need to embrace both old and new media as part of their comms strategies, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Reed Smith appoints chief marketing and business development officer
Top 40 US firm says Gillian Ward’s role has been redefined to reflect focus on BD
Consistency: the only resolution you need in legal marketing
Vinson & Elkins’ chief communications officer Allan Schoenberg outlines his top three tips for teams to be more consistent in 2025
How superinfluencers are redefining law firm marketing
Some highly influential lawyers have a bigger social media following than their own firms – and firms should embrace this opportunity, writes TBD Marketing’s Simon Marshall
Law firm branding lessons from the sports world
Law firms should look to sports teams for lessons on how to build a loyal audience, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Inclusive cultures in your firm: add diversity and stir?
Clifford Chance’s Nina Goswami and Van Bael & Bellis’s Reign Lee recap their diversity and inclusion session at the recent Law Firm Marketing Summit
Top legal marketing and BD figures to explore trust building at London summit
Law Firm Marketing Summit will take place at RSA House on 15 October
Freshfields to scrap ‘Bruckhaus Deringer’ in rebrand
Refreshed brand to be rolled out from October
‘Being trusted doesn’t actually mean anything unless you’re the most trusted’: trust building expert Stefan Grafe
Mext Consulting’s Stefan Grafe talks about how law firms can build greater client trust and win more business
Today is the golden era for law firm communications and marketing
Vinson & Elkins’ chief communications officer Allan Schoenberg discusses the opportunities for law firms to get more creative with marketing and growing brand awareness
‘The big opportunity with GenAI is the holy grail of all marketing: one-to-one client engagement at scale’
MyMai’s Michael Idinopulos discusses how law firms and business development teams can use AI to increase opportunity generation
How generative AI can reshape marketing and business development
InterAlia Consulting founder Andrea Miskolczi’s key takeaways from GLP’s Law Firm Marketing Summit
Law firm marketing and BD teams spend more time on firefighting than strategy, study finds
Law firms also lack sufficient investment in their marketing and business development teams
BCLP finalises leadership changes
New global department leaders and chief marketing officer named amid wider leadership shuffle
Leading through financial distress: management, communications and welfare considerations
Law firm leaders need to maintain dialogue with their workers and manage expectations in periods of financial stress, write Charles Metherell and Michael Evans
How does a law firm’s business support add value today?
Law firms are waking up to the value that operations can bring if done right, writes Bignon de Keyser partner Richard King
Freshfields to cease releasing financial data directly to media
Policy announced on day firm posts strong set of results with revenue and PEP both up
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