Law Firm Marketing

How generative AI can reshape marketing and business development

InterAlia Consulting founder Andrea Miskolczi’s key takeaways from GLP’s Law Firm Marketing Summit

Law firm marketing and BD teams spend more time on firefighting than strategy, study finds

Law firms also lack sufficient investment in their marketing and business development teams

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News | UK

BCLP finalises leadership changes

New global department leaders and chief marketing officer named amid wider leadership shuffle

Leading through financial distress: management, communications and welfare considerations

Law firm leaders need to maintain dialogue with their workers and manage expectations in periods of financial stress, write Charles Metherell and Michael Evans

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How does a law firm’s business support add value today?

Law firms are waking up to the value that operations can bring if done right, writes Bignon de Keyser partner Richard King

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Freshfields to cease releasing financial data directly to media

Policy announced on day firm posts strong set of results with revenue and PEP both up

The future of law will be shaped by people and culture harnessing the power of AI

Tech advancements mean lawyers will work differently in the future but they won’t be replaced by robots, writes Ben Paul, CEO of The BD Ladder

BonelliErede loses 18-strong tax team to Milan rival Legance

Founder of Bonelli’s tax team moves over alongside two more partners and 15 professionals

‘Trusted adviser’ – a personal tribute to Fred Banning

Ben Rigby reflects on the life of Pinsent Masons’ former head of communications and the founder of Fifth Day, whose funeral took place this week

PR alliance Mirovia expands into Asia with new member agencies in India and Singapore

Alliance of legal PR firms looks to key Asian legal markets with its latest arrivals

Bigger law firms lagging on content marketing, new study finds

Five of the top 10 largest UK and US law firms fail to make it into the top 30 for thought leadership marketing, according to new research by Passle

Baker McKenzie, Clifford Chance and Gianni & Origoni among top brands represented at Law Firm Marketing Summit

Leading experts to debate opportunities and challenges in a transforming legal market at interactive London forum

‘A fantastic initiative’ – senior figures welcome launch of volunteering scheme for business ops teams

Fifth Day taps into employees’ desire for sense of purpose by providing pro bono-style clearing house