Law Firm Marketing

‘You keep using that word’: transparency in internal communications

Transparency isn’t about volume of information, it is about being honest, consistent and using judgement, writes Vinson & Elkins’ chief communications officer Allan Schoenberg

  • 1mo

From perception to presence: developing an authentic professional brand

Building a personal brand is not about imposing a narrative, it is about being authentic, writes Farone Advisors’ Deborah Farone

  • 2mos

‘Lighting the way for lawyers’ – UK legal PR pioneer Sue Stapely has died, aged 79

Stapely was head of public relations at the Law Society before moving into consultancy work

  • 2mos

The future of law: embracing innovation and culture at LawFest 2025

Generative AI technology is going to transform the business of law and how lawyers work, writes Ben Paul, CEO of The BD Ladder

  • 2mos

Building a data-driven communications philosophy for your law firm

Data-informed planning and regular measurement is essential if law firm marketers want their campaigns to succeed, writes Vinson & Elkins’ chief communications officer Allan Schoenberg

  • 3mos

Automating communications with AI – TerraLex's CEO on its new intelligent assistant

Terri Pepper discusses legal network TerraLex's latest innovation, myLexi

  • 3mos

The media is dead, long live the media - law firm communications in the age of narrow media

Marketers need to embrace both old and new media as part of their comms strategies, writes Vinson & Elkins’ chief communications officer Allan Schoenberg

  • 4mos

Reed Smith appoints chief marketing and business development officer

Top 40 US firm says Gillian Ward’s role has been redefined to reflect focus on BD

  • 5mos

Consistency: the only resolution you need in legal marketing

Vinson & Elkins’ chief communications officer Allan Schoenberg outlines his top three tips for teams to be more consistent in 2025

  • 5mos

How superinfluencers are redefining law firm marketing

Some highly influential lawyers have a bigger social media following than their own firms – and firms should embrace this opportunity, writes TBD Marketing’s Simon Marshall

  • 6mos

Law firm branding lessons from the sports world

Law firms should look to sports teams for lessons on how to build a loyal audience, writes Vinson & Elkins’ chief communications officer Allan Schoenberg

  • 6mos

Inclusive cultures in your firm: add diversity and stir?

Clifford Chance’s Nina Goswami and Van Bael & Bellis’s Reign Lee recap their diversity and inclusion session at the recent Law Firm Marketing Summit

  • 7mos

Freshfields to scrap ‘Bruckhaus Deringer’ in rebrand

Refreshed brand to be rolled out from October

  • 9mos

‘Being trusted doesn’t actually mean anything unless you’re the most trusted’: trust building expert Stefan Grafe

Mext Consulting’s Stefan Grafe talks about how law firms can build greater client trust and win more business

  • 9mos
Top