Baker & McKenzie comes third, in the 2015 Law Firm Brand Index put together by Acritas. Firms chasing these three include Kirkland & Ellis, DLA Piper and K&L Gates. Elizabeth Duffy, Acritas vice president, said: 'The big question for firms pursuing the top positions is whether it is better to be known for your all-round performance across the full set of measures that contribute to brand strength, or if you would be best placed to take up a niche, specialising in one particularly stand-out area offered by your firm.' Source: Inside Counsel