Aarti specialises in IP litigation, with a strong focus on fashion and luxury law. Her practice spans trademark, copyright, advertising and marketing disputes, including pre-litigation strategy, risk assessment and mitigation, infringement actions, domain name conflicts, and dispute resolution. She regularly advises fashion and lifestyle brands on brand protection and enforcement, and has represented clients before the Supreme Court of India and various High Courts. Aarti contributes to the firm’s thought leadership through regular writing for its Letter From India newsletter and publications in leading IP journals. She remains actively engaged with the international IP community through conferences and professional forums, including the INTA and Pharmaceutical Trade Marks Group (www.ptmg.org/). Her work reflects a particular interest in the intersection of IP law, branding, and marketing strategies in the digital environment.
Publications
Co-author of the India and India: Market Insights chapters in the Fashion Law Guide , published 31 March 2026 , alongside Bisman Kaur .
Contributed Articles
The language of dupes: when comparisons become deceptive
Remfry & Sagar lawyers Bisman Kaur and Aarti Aggarwal explain why dupe culture tests the resilience of trademark protection, the flexibility of comparative advertising and the credibility of marketing...