Counsel, attorney Hilma-Karoliina Rozell has many years of experience in IP and dispute resolution. In addition to fashion law, her practice covers, in particular: copyrights, trademarks, unfair competition, e-commerce, marketing and consumer law. She is a board member and vice president of the Finnish Fashion Law Association.
Despite increasing regulatory scrutiny, brands need not fear sustainability marketing so long as it is unambiguous and rooted in fact, writes Hilma-Karoliina Markkanen
