US legaltech firm Litera has announced a brand and platform relaunch that centres on its AI assistant Lito becoming the sole agent across its product portfolio.
The rebranding by the Chicago-based legaltech giant is designed to differentiate the company from the new generation of generative AI legal technology providers by bringing together products that support both the practice and business of law around a single AI agent.
Alongside what Litera describes as a "new, modern premium look" and a more confident tone of voice, the relaunch positions Lito at the centre of its product portfolio.
"It was time for a refresh," says CEO Avaneesh Marwaha in a video. "We've been a trusted force in this industry for nearly 30 years, building rules-based engines that provide 100% confidence where lawyers work, when they work and how they work. Going forward, you'll see the same blended together with AI."
Lito, an AI assistant that reviews, compares and analyses legal documents, was introduced in July last year. It conducts its tasks within tools that lawyers already use, including Microsoft 365 and Google Workspace.
The relaunch brings together three core elements of Litera's platform within a single environment.
Sitting alongside Lito is a proprietary redline algorithm that compares two versions of a legal document and is designed to ensure lawyers can be confident that every important change has been identified prior to document approval.
The 30-year-old platform is "rules-based and deterministic", Litera said, meaning that "it doesn't hallucinate the way probabilistic models can".
The third element is its knowledge management system Foundation and its offshoot Foundation 365, which operates within Microsoft 365 applications.
Marwaha said every legal AI start-up was "selling a feature" whereas Litera is "selling the platform those features run on". He added: "The practice of law, and the business of law have run on separate systems for as long as firms have existed. That ends here: one agent, one dataset, every partner, associate, and business development lead working from the same intelligence."
Litera, which is majority-owned by London-based private equity firm Hg, says it serves more than one million daily users across more than 15,000 global customers, carrying out 10 million document comparisons each month, with 99% of Am Law 100 firms using its products.
In April, fast-growing gen AI platform Legora signed up Hollywood star Jude Law to be the face of a global brand campaign.
Email your news and story ideas to: [email protected]
