Skadden holds off Jones Day to win title of world's strongest law brand

Skadden Arps has held onto the title for the fourth year in a row but Jones Day, the second-placed practice, has halved the gap between them over the last 12 months.

03 February 2015

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Baker & McKenzie comes third, in the 2015 Law Firm Brand Index put together by Acritas. Firms chasing these three include Kirkland & Ellis, DLA Piper and K&L Gates. Elizabeth Duffy, Acritas vice president, said: 'The big question for firms pursuing the top positions is whether it is better to be known for your all-round performance across the full set of measures that contribute to brand strength, or if you would be best placed to take up a niche, specialising in one particularly stand-out area offered by your firm.' Source: Inside Counsel