Law Firm Marketing - Page 2
Rethinking business development: from ‘salesy’ to authentic connection
Lawyers should reframe business development from selling to helping when trying to win new business, writes Deborah Farone
Why perspective is a law firm communicator’s greatest skill
Law firm marketers need to wear many hats if they want to get their messaging right for all stakeholders, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Why leadership is crucial to shaping outcomes in uncertain times
Crisis plans are valuable, but it is leaders who will determine how well organisations respond and recover, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
‘You keep using that word’: transparency in internal communications
Transparency isn’t about volume of information, it is about being honest, consistent and using judgement, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
From perception to presence: developing an authentic professional brand
Building a personal brand is not about imposing a narrative, it is about being authentic, writes Farone Advisors’ Deborah Farone
‘Lighting the way for lawyers’ – UK legal PR pioneer Sue Stapely has died, aged 79
Stapely was head of public relations at the Law Society before moving into consultancy work
The future of law: embracing innovation and culture at LawFest 2025
Generative AI technology is going to transform the business of law and how lawyers work, writes Ben Paul, CEO of The BD Ladder
Building a data-driven communications philosophy for your law firm
Data-informed planning and regular measurement is essential if law firm marketers want their campaigns to succeed, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Automating communications with AI – TerraLex's CEO on its new intelligent assistant
Terri Pepper discusses legal network TerraLex's latest innovation, myLexi
The media is dead, long live the media - law firm communications in the age of narrow media
Marketers need to embrace both old and new media as part of their comms strategies, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Reed Smith appoints chief marketing and business development officer
Top 40 US firm says Gillian Ward’s role has been redefined to reflect focus on BD
Consistency: the only resolution you need in legal marketing
Vinson & Elkins’ chief communications officer Allan Schoenberg outlines his top three tips for teams to be more consistent in 2025
How superinfluencers are redefining law firm marketing
Some highly influential lawyers have a bigger social media following than their own firms – and firms should embrace this opportunity, writes TBD Marketing’s Simon Marshall
Law firm branding lessons from the sports world
Law firms should look to sports teams for lessons on how to build a loyal audience, writes Vinson & Elkins’ chief communications officer Allan Schoenberg
Inclusive cultures in your firm: add diversity and stir?
Clifford Chance’s Nina Goswami and Van Bael & Bellis’s Reign Lee recap their diversity and inclusion session at the recent Law Firm Marketing Summit