SelfieQuote.com provides a life insurance quote by estimating an individual’s age, gender, and body mass index (BMI) using an individual’s selfie photo. This digital experiment, now in beta phase, is made possible through a partnership with Lapetus Solutions, Inc (LSI), the science and technology company that created the new facial analytics technology. Utilising its platform, Legal & General America is able to analyse a selfie to provide an indicative quote for life insurance. A customer can then provide exact answers, update the amount of desired life insurance, and receive a personalised quote based on accurate information. Customers can then apply for a term life policy online which takes just a few minutes.

More engaging

‘This could revolutionise the life insurance application process for millions of consumers, as it allows for a much more engaging user experience while also showing in a matter of seconds how affordable a life insurance policy can be,’ said Jim Galli, Executive Vice President, Business Strategy and Innovation for Legal & General America.

Experiment

The initial beta launch of SelfieQuote will be available for a limited time. Insights from this experiment will determine if selfie-quoting will become a permanent feature on LGAmerica.com.

About Legal & General America

Legal & General America (LGA) formed 65 years ago is part of the worldwide Legal & General Group. The Legal & General America companies are Banner Life Insurance Company and its subsidiary William Penn Life Insurance Company of New York. With more than $48 billion in new coverage issued in 2016, LGA is ranked in the top ten of US life insurers and ended 2016 with in excess of $678 billion of coverage in force with almost 1.2 million US customers.

About Lapetus Solutions

Lapetus Solutions is a science and technology growth company developing tools and platforms that enable industries relying on life event prediction to reduce and replace their dependence on traditional assessment methods with faster, more cost-effective and accurate results working with biodemography, facial analytics, health, aging and data science.