The firm recognises, he says, that clients are under 'terrible pressure'. So, he says, his people talk to clients about fees and offer to send in Clifford Chance innovation teams to see where efficiencies can be made and developed. 'That resonates,' he says. The approach to client relations appears to have changed. Instead of having one-to-one meetings when discussing new work, Norman says that he regularly goes to clients with a litigation expert and with someone from another specialism. Although this costs more to the firm in client time, he believes that it is a worthwhile investment. He said the firm was confident it would  dividends. Furthermore, lawyers would cover  five to six clients maximum instead of 25 to give clients the sense that the firm was investing in them.  Source: The Lawyer